3 Strategies Help Association Overcome Shrinking Market

President & CEO


Market consolidation is a reality for many Associations, however, can this powerful global market trend be overcome? NPES, an Association representing over 400 global suppliers of printing, publishing, & converting technologies equipment thinks so.

Listen, Visit & Engage

shrinking market


Through relentless ROI focus & human connections, Ralph Nappi, President & CEO, along with his team build member relationships, identify needs, & deliver real time business solutions. Spending 100+ days in face to face meetings, Nappi actively reinforces NPES’s connection with  board members & members.


3 Strategies Help Association Overcome Shrinking Market

NPES operating profit performance is driven through 3 key strategies:

  1. Low barrier of entry. Affordable dues encouraging maximum participation from a larger cross section of companies.
  2. Visible ROI. Assist members grow markets; Industry statistics, issue advocacy & trade shows connecting members with client opportunities.
  3. Global market mover.BRIC country”  presence; offices in Brazil, Russia, India, & China helping members expand markets.

Added Resources Reinforce Organization’s Strategies  

Through its 4 other organizations, NPES adds market support, industry brand visibility, & advocacy of an important industry standard:

3 Strategies That Help NPES Overcome Shrinking Market

shrinking marketRunning counter to global market forces demands close member interaction & flexible  strategies in order to achieve positive results. In NPES’s case, they report 94% member retention, & from 2009 through 2011 over $1.5 million in net operating performance.



For a free copy of the “Accelerating Strategic Member Engagement” eBook, request your copy at www.potomaccore.com.

shrinking market