James Wilkinson, Exec. Directory of Society for Vascular Ultrasound

“The Potomac Core team helped re-focus our Board of Directors into a data-driven strategic planning process determined to move the needle for the profession. Dan Varroney was instrumental in helping us arrive at a roadmap that will increase the relevance of our niche field and allow our professionals to take their careers to the next level.“

James Wilkinson

Executive Director, Society for Vascular Ultrasound

energizing member engagement

“The Potomac Core team delivered radical transformation for our association. Dan Varroney showed our team how to align ourselves with industry and the entire value chain. As a result, we are well situated now to have a major impact on industry outcomes and results. We now can become the leader which our members and the industry need.”

Thayer Long

President, NPES

“Potomac Core did an excellent job helping the senior management team of Jewelers of America conduct extensive research to uncover the “Up at Night” issues that retail jewelers and suppliers experience on a day-to-day basis. Dan Varroney helped us identify actionable strategic initiatives that will allow Jewelers of America to help members improve their operating excellence. Dan’s style is engaging, thought provoking and his listening skills helped us begin development of a three-year roadmap that will achieve the Association goals by addressing our member’s needs.”

David J. Bonaparte

President & CEO, Jewelers of America

“Many genuine thanks to Dan Varroney at Potomac Core for all of his thoughtful insight on investment reserve realities as well as strategies and practical considerations for re-aligning future dues categories. Dan started the project proving to be a phenomenal listener and then brought solid ideas and viable strategies back to our Association.”

Joel Dandrea

Executive Vice President, Specialized Carriers & Rigging Association

funding industry innovation

“Dan and Potomac Core did an excellent job. They were well organized, and did their research on understanding our challenges. He was very engaging, created excitement, and energized our leaders.”

Jeff Morgan, FASAE, CAE

Chief Executive Officer, Club Managers Association of America and former President & CEO, NIRI

“Our team highly values Dan and Potomac Core for the keen research and growth insights they provide. Their skill and determination to help us grow opened potential pathways we hadn’t previously considered.”

Kevin H. Brown, Esq., CAE

Senior Vice President, General Counsel, The
Institutes and Executive Director, CPCU Society

“Thank you for your work with IARW over these past several months. I especially would like to say what a great response we had from our board members. Your guidance has been wonderful for all of our members not to mention our staff, and we look forward to working on the next set of strategic plans.”

Tom Poe

2014-2015 Chairman
International Association of Refrigerated Warehouses
Crystal Distribution Services, Inc.

“Potomac Core’s insights invigorated our team. The impact beyond driving revenue was shifting our mindset and strategic plan from an inward focus to an outward focus, with an intended impact on member’s business outcomes.”

Corey Rosenbusch

President and CEO
Global Cold Chain Alliance