“Potomac Core’s team has already far exceeded our high expectations. Their ability to uncover critical challenges and new opportunities to support our industry are very impressive. Our Board Task Force & Board is very impressed by the candor of our discussions and appreciates having an opportunity to identify new and different ways to help them achieve success.”

Robb MacKie

President & CEO, American Bakers Association

Situation

ABA represents the interests of bakers before the U.S. Congress, federal agencies, and international regulatory authorities. The Association’s members produce bread, rolls, crackers, bagels, sweet goods, tortillas and many other wholesome, nutritious, baked
products for America’s families. The Baking Profession is an important driver of economic activity. The baking industry generates more than $153 billion in economic activity annually and employs more than 799,500 highly skilled people. In a period of disruption and evolving customer attitudes, the Association sought a research guided planning process to help them uncover future opportunities for the Baking Industry.

Outcome

ABA launched its planning process in March 2017 and the Board Task Force and Senior Management have already reviewed the survey research to address Profession challenges and develop “new” strategies to support the Baking category. The plan is scheduled to be completed in April of 2018.

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