President and CEO

Accelerating Strategic Member EngagementDan Varroney is founder of Potomac Core, the northern Virginia strategic consulting firm that specializes in association transformation. He has built on his own  successful career as an association executive, leading groups with diverse focus, from manufacturing to high tech to finance and advocacy.

He became a sought-after expert on economic performance with appearances on CNBC, Fox, Dow Jones Marketwatch, Bloomberg, and the BBC. His deep understanding of policy and regulatory influence on industries has shaped his approach to organizational relevance and growth.

Through his own management experience—and nearly a decade advising association clients—Dan has applied his data-driven strategic process to the business and market challenges of trade groups and the companies they represent.

A prolific blog author, he launched and facilitates a group for association CEOs with a focus on systemic growth and member engagement. His unique methodology has grown to include an understanding of the contributing factors of successful professional societies and associations, and the corresponding characteristics of the CEOs who lead them.

He graduated from The Catholic University of America and holds a Certificate in Leadership and Team Effectiveness from the Yale School of Management. Dan and his wife, Jeanine, live in Manassas, Va.