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Associations Who Know What Keep Their Members “Up-At-Night” Outperform*
55.1%
Higher Annual Revenue
43.5%
Higher Fee for Service Revenue
40.6%
Higher Timely Membership Rewewals
31.9%
Higher Retention
*Joint Strategic Member Engagement Survey of 307 Association Executives conducted by Potomac Core, Vertical Leap Consulting, and Icimo, February 2014.
“The Potomac Core team delivered radical transformation for our association. Dan Varroney showed our team how to align ourselves with industry and the entire value chain. As a result, we are well situated now to have a major impact on industry outcomes and results. We now can become the leader which our members and the industry need.”
“Thank you for your work with IARW over these past several months. I especially would like to say what a great response we had from our board members. Your guidance has been wonderful for all of our members not to mention our staff, and we look forward to working on the next set of strategic plans.”
“Potomac Core’s insights invigorated our team. The impact beyond driving revenue was shifting our mindset and strategic plan from an inward focus to an outward focus, with an intended impact on member’s business outcomes.”
“Our team highly values Dan and Potomac Core for the keen research and growth insights they provide. Their skill and determination to help us grow opened potential pathways we hadn’t previously considered.”
