What Keeps Your Members Up At Night?

OUR EXPERTISE

Market Research Guided Solutions for Associations & Professional Societies


Associations Who Know What Keep Their Members “Up-At-Night” Outperform*

positioned

55.1%

Higher Annual Revenue

43.5%

Higher Fee for Service Revenue

accelerating member engagement

40.6%

Higher Timely Membership Rewewals

Member Perspective

31.9%

Higher Retention

*Joint Strategic Member Engagement Survey of 307 Association Executives conducted by Potomac Core, Vertical Leap Consulting, and Icimo, February 2014.

Our Clients Say

Potomac Core’s team has already far exceeded our high expectations. Their ability to uncover critical challenges and new opportunities to support our industry are very impressive. Our Board Task Force & Board is very impressed by the candor of our discussions and appreciates having an opportunity to identify new and different ways to help them achieve success.

Robb MacKie
President & CEO
American Bakers Association
Members hire associations

Our Clients Say

The Potomac Core team delivered radical transformation for our association. Dan Varroney showed our team how to align ourselves with industry and the entire value chain. As a result, we are well situated now to have a major impact on industry outcomes and results. We now can become the leader which our members and the industry need.

Thayer Long
President
Association for Print Technologies

Our Clients Say

Potomac Core did an excellent job helping the senior management team of Jewelers of America conduct extensive research to uncover the “Up at Night” issues that retail jewelers and suppliers experience on a day-to-day basis. Dan Varroney helped us identify actionable strategic initiatives that will allow Jewelers of America to help members improve their operating excellence. Dan’s style is engaging, thought provoking and his listening skills helped us begin development of a three-year roadmap that will achieve the Association goals by addressing our member’s needs.

David J. Bonaparte
President & CEO
Jewelers of America

Our Clients Say

Potomac Core’s insights invigorated our team. The impact beyond driving revenue was shifting our mindset and strategic plan from an inward focus to an outward focus, with an intended impact on member’s business outcomes.

Corey Rosenbusch
President and CEO
Global Cold Chain Alliance

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