Home
Market Research Guided Solutions for Associations & Professional Societies
Associations Who Know What Keep Their Members “Up-At-Night” Outperform*
55.1%
Higher Annual Revenue
43.5%
Higher Fee for Service Revenue
40.6%
Higher Timely Membership Rewewals
31.9%
Higher Retention
*Joint Strategic Member Engagement Survey of 307 Association Executives conducted by Potomac Core, Vertical Leap Consulting, and Icimo, February 2014.
“Potomac Core’s research capabilities were very impressive and insightful. The Board Task Force and Our Senior Leadership team spent eight months digesting a 100-page report from the research, looking at alternatives and settling on a final plan. Dan and his team delivered a unique and insightful Strategic Industry Planning Process and we highly recommend it to any Association.”
“Potomac Core’s team has already far exceeded our high expectations. Their ability to uncover critical challenges and new opportunities to support our industry are very impressive. Our Board Task Force & Board is very impressed by the candor of our discussions and appreciates having an opportunity to identify new and different ways to help them achieve success.”
“The Potomac Core team delivered radical transformation for our association. Dan Varroney showed our team how to align ourselves with industry and the entire value chain. As a result, we are well situated now to have a major impact on industry outcomes and results. We now can become the leader which our members and the industry need.”
“Potomac Core did an excellent job helping the senior management team of Jewelers of America conduct extensive research to uncover the “Up at Night” issues that retail jewelers and suppliers experience on a day-to-day basis. Dan Varroney helped us identify actionable strategic initiatives that will allow Jewelers of America to help members improve their operating excellence. Dan’s style is engaging, thought provoking and his listening skills helped us begin development of a three-year roadmap that will achieve the Association goals by addressing our member’s needs.”
