“In a world of increasing complexity, Dan Varroney’s insight and analytics are helping industries and trade associations push the envelope and identify the art of the possible. Challenging traditional thinking, Dan’s customer-centric and partnership ideals are setting a new precedent for how trade association leaders and industry executives collaborate in support of sustainable value creation.”

Chris Astley, Chairman
INDA (Nonwovens Industry Trade Association)
Carey, North Carolina

Building Industry and Profession Centric Strategic Partnerships that Employ Market Research, Strategic Planning, and Scenario Planning

Professional Market Research:
Surface Critical Challenges and Outcomes

  • Stakeholder interviews
  • Focus Groups
  • Alignment & Business Impact Surveys
  • Value Proposition & Alignment Surveys
  • Governance Alignment and Member Engagement

Strategic Partnerships are functional relationships that align in a precompetitive space to overcome the biggest challenges, and then help Industries and Trade Associations shape a more favorable external environment.

Research Guided Strategies:
Shape the External Environment

  • Customer Centric Strategic Partnerships
  • Strategic Industry Plans
  • Scenario Planning
  • Transformation Plans
  • Association Governance
  • Industry Ecosystem Development
  • Post-Merger Integration Planning
  • Value Proposition Development
  • Product development
  • 3 year workbooks, roadmaps, and metrics

Board members work towards common threads of unanimity with other board members and staff to employ actionable market research to launch the strategic partnership process.

Executive Coaching Solutions:
Support Professional Development and Industry Success

  • Overcoming impediments
  • Shaping the external environment
  • Building strategic partnerships
  • Long- term growth for the industry and the association

Harnessing vibrant communities is one of the keys to success in any arena.