What Keeps Your Members Up At Night?


Market Research Guided Solutions for Associations & Professional Societies

Associations Who Know What Keep Their Members “Up-At-Night” Outperform*



Higher Annual Revenue


Higher Fee for Service Revenue

accelerating member engagement


Higher Timely Membership Rewewals

Member Perspective


Higher Retention

*Joint Strategic Member Engagement Survey of 307 Association Executives conducted by Potomac Core, Vertical Leap Consulting, and Icimo, February 2014.

Brian Wynne, Association of Unmanned Vehicles International

Our Clients Say

Potomac Core’s data driven strategy approach gave our Board and Staff team clarity and helped us build a plan to help advance the Unmanned Systems Industry. Dan Varroney and his team did an outstanding job engaging our Board and the Industry. Their research & strategic planning methodology is unique, thorough, impressive, and actionable.  We can move forward knowing that our new strategies are aligned with industry challenges and our member’s desired business outcomes.

Brian Wynne
President & CEO
Association of Unmanned Vehicles International
Thom Dammrich

Our Clients Say

Potomac Core’s research capabilities were very impressive and insightful. The Board Task Force and Our Senior Leadership team spent eight months digesting a 100-page report from the research, looking at alternatives and settling on a final plan. Dan and his team delivered a unique and insightful Strategic Industry Planning Process and we highly recommend it to any Association.

Thom Dammrich
National Marine Manufacturers Association

Our Clients Say

Potomac Core’s team has already far exceeded our high expectations. Their ability to uncover critical challenges and new opportunities to support our industry are very impressive. Our Board Task Force & Board is very impressed by the candor of our discussions and appreciates having an opportunity to identify new and different ways to help them achieve success.

Robb MacKie
President & CEO
American Bakers Association
Members hire associations

Our Clients Say

The Potomac Core team delivered radical transformation for our association. Dan Varroney showed our team how to align ourselves with industry and the entire value chain. As a result, we are well situated now to have a major impact on industry outcomes and results. We now can become the leader which our members and the industry need.

Thayer Long
Association for Print Technologies

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