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What Keeps Your Members Up At Night?

OUR EXPERTISE

Market Research Guided Solutions for Associations & Professional Societies


Associations Who Know What Keep Their Members “Up-At-Night” Outperform*

positioned

55.1%

Higher Annual Revenue

43.5%

Higher Fee for Service Revenue

accelerating member engagement

40.6%

Higher Timely Membership Rewewals

Member Perspective

31.9%

Higher Retention

*Joint Strategic Member Engagement Survey of 307 Association Executives conducted by Potomac Core, Vertical Leap Consulting, and Icimo, February 2014.

Our Clients Say

“Conducting strategic planning in the middle of a global pandemic, economic uncertainty, and an election year was challenging. We needed a fresh approach to determine how the Association could evolve into a valuable strategic resource in new areas affecting the business of frozen food in addition to our core strengths of advocacy and food safety. Dan Varroney and his Team at Potomac Core – Association Consulting did an impressive job implementing a thorough, iterative, and data driven planning process. Their energetic, collaborative, and results driven approach was highly effective, and it energized our Board and staff. Our new strategic plan reflects Industry challenges and outcomes, and now AFFI is even better positioned to deliver long term strategic solutions for our members.”

Alison Bodor
President & CEO
American Frozen Food Institute
Headshot of Marc Cadin

Our Clients Say

“Merging two Associations in any environment is challenging. To do it during a pandemic and related economic collapse, amidst societal unrest, during a particularly challenging election year, presented numerous challenges. To leverage our new organization, Finseca worked with Dan Varroney of Potomac Core – Association Consulting. Their robust and engaging process helped us develop a strategic plan that focuses on how we can help our members achieve their business outcomes in any environment. Dan did an outstanding job helping to reorient our thinking away from the traditional internally focused strategic plan to an outside in strategic plan. Our Board and the staff team are energized and ready to implement the new plan.”

Marc Cadin
Chief Executive Officer
Finseca
Catharine Perry

Our Clients Say

“The leading-edge research component was central to ADSA’s strategic planning process and what drew our organization to Potomac Core. Their market research approach combined with the technical skills of the research team made for an impactful set of data to build ADSA’s new strategic plan off of. Potomac Core was also a great cultural fit for both our executive team and our board. It was especially important for me to have a person that I could partner with in this process to advance the big picture goals of the organization while bringing clarity to operational and governance components as well. Because of Dan’s extensive experience in the association community, Dan has been a tremendous resource and colleague in that process. ADSA is now better positioned to be impactful for its members thanks to Dan and his team.”

Catharine Perry
Executive Director
American Dairy Science Association

Our Clients Say

“Way beyond due to write up a strong recommendation for Dan and his team at Potomac Core. ABA was looking for someone who would work with our board to transform our organization. We needed to move from reactive and staff focused to proactive and aligned with our members’ business outcomes. Dan and Potomac Core spent a year working from the outside in and from a data driven process instead of what we thought we knew. We are still transforming ourselves, but have made significant progress.”

Robb MacKie
President & CEO
American Bakers Association

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