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What Keeps Your Members Up At Night?

OUR EXPERTISE

Market Research Guided Solutions for Associations & Professional Societies


Associations Who Know What Keep Their Members “Up-At-Night” Outperform*

positioned

55.1%

Higher Annual Revenue

43.5%

Higher Fee for Service Revenue

accelerating member engagement

40.6%

Higher Timely Membership Rewewals

Member Perspective

31.9%

Higher Retention

*Joint Strategic Member Engagement Survey of 307 Association Executives conducted by Potomac Core, Vertical Leap Consulting, and Icimo, February 2014.

Brian Wynne, Association of Unmanned Vehicles International

Our Clients Say

“Potomac Core’s data driven strategy approach gave our Board and Staff team clarity and helped us build a plan to help advance the Unmanned Systems Industry. Dan Varroney and his team did an outstanding job engaging our Board and the Industry. Their research & strategic planning methodology is unique, thorough, impressive, and actionable.  We can move forward knowing that our new strategies are aligned with industry challenges and our member’s desired business outcomes.”

Brian Wynne
President & CEO
Association of Unmanned Vehicles International
Thom Dammrich

Our Clients Say

“Potomac Core’s research capabilities were very impressive and insightful. The Board Task Force and Our Senior Leadership team spent eight months digesting a 100-page report from the research, looking at alternatives and settling on a final plan. Dan and his team delivered a unique and insightful Strategic Industry Planning Process and we highly recommend it to any Association.”

Thom Dammrich
President
National Marine Manufacturers Association

Our Clients Say

“Way beyond due to write up a strong recommendation for Dan and his team at Potomac Core. ABA was looking for someone who would work with our board to transform our organization. We needed to move from reactive and staff focused to proactive and aligned with our members’ business outcomes. Dan and Potomac Core spent a year working from the outside in and from a data driven process instead of what we thought we knew. We are still transforming ourselves, but have made significant progress.”

Robb MacKie
President & CEO
American Bakers Association
Members hire associations

Our Clients Say

“The Potomac Core team delivered radical transformation for our association. Dan Varroney showed our team how to align ourselves with industry and the entire value chain. As a result, we are well situated now to have a major impact on industry outcomes and results. We now can become the leader which our members and the industry need.”

Thayer Long
President
Association for Print Technologies

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