President and CEO
dan@potomaccore.com
703.878.8786
Daniel A. Varroney is the author of the groundbreaking new book, Reimagining Industry Growth (WILEY January 2022). He is also founder of Potomac Core, a strategic consulting firm that specializes in trade association transformation and industry focused strategic partnerships. He has built a successful career as an association executive, leading organizations with diverse focus, from manufacturing to high tech to finance and advocacy.
His deep understanding of policy and regulatory influence on industries has shaped his approach to industry strategic partnerships. Through his own executive experience—and well over a decade advising association clients—Dan has applied his data-driven strategic process to the industry and market challenges of trade associations and the domestic and multinational companies they represent.
A prolific blog author, he launched and facilitates the Strategic Guidance Lab, a group of leading trade association CEOs with a focus on industry strategic partnerships. His unique methodology has surfaced the key elements of successful strategic partnerships in multiple industries.
He is also a sought-after expert on economic performance with appearances and articles on Mornings With Maria, (workforce, industry strategic partnerships, and building strategic partnerships in the energy industry), Fox Business, FOX News, LIVE NOW FOX, NBC Bay Area, Fox 5 DC, FOX 26 Houston, MarketWatch, Fortune, and Forbes. Dan was also recognized in June 2022 as a keynote speaker at the Leading Entrepreneurs of the World Conference on Strategic Partnership Strategies.
He graduated from The Catholic University of America with a Bachelor of Arts degree and holds a Certificate in Leadership and Team Effectiveness from the Yale School of Management. He is also a member of the American Society of Association Executives (ASAE). Dan and his wife, Jeanine, live in Manassas, Virginia. A prolific blog author, he launched and facilitates the Strategic Guidance Lab, a group of leading association CEOs with a focus on industry strategic partnerships. His unique methodology has surfaced the key elements of successful strategic partnerships in multiple industries.
