“Alliance for Automotive Innovation represents the entire auto industry – manufacturers, suppliers, semiconductor and battery producers, and technology providers. The auto industry is the country’s largest manufacturing sector – supporting 10 million jobs coast-to-coast and five percent of GDP. It’s also a sector undergoing a 100-year transformation – grappling with the mega trends of electrification, automation and connectivity – unfolding in a high stakes policy environment. To prepare the association for the exciting but unpredictable future, we turned to Dan Varroney and Potomac Core to assess the association from top-to-bottom and help reimagine our role supporting the auto industry in the years ahead. Dan thoughtfully guided us through a six-month process ultimately producing a plan to expand the association’s core offerings and update its business model. Trade associations looking to build agenda setting organizations are in good hands with Dan and the Potomac Core team.”