"On the heels of a global pandemic that forced entire sectors of the economy to curtail economic activity in the name of health and safety, Potomac Core’s association consulting services proved to be extremely timely. Dan's approach gives association members tangible yet out-of-the-box ways to enable an industry to move forward in an impactful way that benefits all parties throughout the value chain. Dan's decades of experience in numerous industries also provide the breadth and depth of perspective that gives our members the confidence to know that this approach will work. For anyone who desires to develop and launch a plan that will advance an entire industry, I wholeheartedly recommend Dan Varroney and Potomac Core Association Consulting."

Stephen Sears

Chief Executive Officer
EIFS Industry Members Association

“Dan Varroney was instrumental in the development of the Naval Academy Alumni Association’s Strategic Plan 2030. Dan quickly learned the culture and nuances of our organization, as well as the strengths and expertise of the planning committee that we assembled. He elegantly led us through his process and framework, while allowing for deviations from that framework when we came upon areas that needed special attention. Over the course of nine months, the plan ownership shifted from Dan, to the committee, and ultimately to us staff members who put the final details together. We are grateful for Dan’s commitment to our organization and thoroughly enjoyed working with him. He’s a true professional and a wonderful person!”

Jeff Webb

(U.S.N.A. ‘95)
President & CEO
U.S. Naval Academy Alumni Association and Foundation

"When I was appointed the President & CEO of the National Asphalt Pavement Association (NAPA) in 2019, the Board seized the opportunity to increase and align member and stakeholder engagement with the asphalt pavement industry’s challenges, priorities, and strategies. Dan Varroney and the Potomac Core team focused on our unique members and industry partners, deftly applying a process that enabled input and analysis across the association. As a result, we’ve implemented a modern governance structure designed to encourage engagement from members nationwide, as well as regionally and at the state level. Most notably, industry leaders, stakeholders, and partners have stepped up their engagement with NAPA and the asphalt pavement industry. Dan’s data-driven process continues to provide value, guiding our strategies to achieve outcomes for NAPA members and to advance our industry."

Audrey Copeland

President & CEO, National Asphalt Pavement Association (NAPA)

Catharine Perry

“The leading-edge research component was central to ADSA’s strategic planning process and what drew our organization to Potomac Core. Their market research approach combined with the technical skills of the research team made for an impactful set of data to build ADSA’s new strategic plan off of. Potomac Core was also a great cultural fit for both our executive team and our board. It was especially important for me to have a person that I could partner with in this process to advance the big picture goals of the organization while bringing clarity to operational and governance components as well. Because of Dan’s extensive experience in the association community, Dan has been a tremendous resource and colleague in that process. ADSA is now better positioned to be impactful for its members thanks to Dan and his team.”

Catharine Perry

Senior Vice President, the Fertilizer Institute, former Executive Director, American Dairy Science Association

“Conducting strategic planning in the middle of a global pandemic, economic uncertainty, and an election year was challenging. We needed a fresh approach to determine how the Association could evolve into a valuable strategic resource in new areas affecting the business of frozen food in addition to our core strengths of advocacy and food safety. Dan Varroney and his Team at Potomac Core – Association Consulting did an impressive job implementing a thorough, iterative, and data driven planning process. Their energetic, collaborative, and results driven approach was highly effective, and it energized our Board and staff. Our new strategic plan reflects Industry challenges and outcomes, and now AFFI is even better positioned to deliver long term strategic solutions for our members.”

Alison Bodor

President & CEO, American Frozen Food Institute

headshot of jeff webb

“Merging two Associations in any environment is challenging. To do it during a pandemic and related economic collapse, amidst societal unrest, during a particularly challenging election year, presented numerous challenges. To leverage our new organization, Finseca worked with Dan Varroney of Potomac Core – Association Consulting. Their robust and engaging process helped us develop a strategic plan that focuses on how we can help our members achieve their business outcomes in any environment. Dan did an outstanding job helping to reorient our thinking away from the traditional internally focused strategic plan to an outside in strategic plan. Our Board and the staff team are energized and ready to implement the new plan.”

Marc Cadin

CEO, Finseca

David Holt, President of CEA

“Many thanks to Dan Varroney and the team at Potomac Core for their detailed and diligent research, and strategic guidance helping Consumer Energy Alliance chart a path for our future communications, member engagement, and market strategies. The Potomac Core process helped bring the diverse CEA membership together, offered the CEA Board strong and creative recommendations, and it energized the organization.”

David Holt

Consumer Energy Alliance

Brian Wynne, Association of Unmanned Vehicles International

“Potomac Core’s data driven strategy approach gave our Board and Staff team clarity and helped us build a plan to help advance the Unmanned Systems Industry. Dan Varroney and his team did an outstanding job engaging our Board and the Industry. Their research & strategic planning methodology is unique, thorough, impressive, and actionable.  We can move forward knowing that our new strategies are aligned with industry challenges and our member’s desired business outcomes.”

Brian Wynne

President & CEO
Association of Unmanned Vehicles International

Thom Dammrich

“Potomac Core’s research capabilities were very impressive and insightful. The Board Task Force and Our Senior Leadership team spent eight months digesting a 100-page report from the research, looking at alternatives and settling on a final plan. Dan and his team delivered a unique and insightful Strategic Industry Planning Process and we highly recommend it to any Association.”

Thom Dammrich

President (retired), National Marine Manufacturers Association

“Way beyond due to write up a strong recommendation for Dan and his team at Potomac Core. ABA was looking for someone who would work with our board to transform our organization. We needed to move from reactive and staff focused to proactive and aligned with our members’ business outcomes. Dan and Potomac Core spent a year working from the outside in and from a data driven process instead of what we thought we knew. We are still transforming ourselves, but have made significant progress.”

Robb MacKie

President & CEO, American Bakers Association (January 2006 - December 2022)