Associations Now: How Trade Associations Stay Optimistic

President & CEO


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Despite plenty of uncertainty, a new survey says trade-group execs remain positive, thanks to efforts to move beyond advocacy.

These might be complicated times domestically and globally, but trade associations feel like they’re well-equipped to handle them. The 2024 Trade Association Executive Survey, released last month and produced by Potomac Core Association Consulting with Edge Research and Vetted Solutions, found that a majority of trade-association CEOs (57 percent) rate their organization’s situation as “better,” with another 32 percent saying it’s about the same as in the past.

Moreover, nearly half of the respondents (49 percent) say they believe membership will grow in the coming year, and 57 percent say they anticipate revenue to increase. The report is based on an online survey of 146 trade association executives, conducted between February and May of this year.

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