“Potomac Core’s research capabilities were very impressive and insightful. The Board Task Force and Our Senior Leadership team spent eight months digesting a 100-page report from the research, looking at alternatives and settling on a final plan. Dan and his team delivered a unique and insightful Strategic Industry Planning Process and we highly recommend it to any Association.”
Case Study – National Marine Manufacturers Association
Situation
NMMA wanted to understand its alignment with the Industry’s ”up-at-night” challenges and desired business outcomes. In addition, the Association wanted to leverage a research driven Strategic Industry Planning Process to first affirm its current offerings and to identify new opportunities to add increased support for the Marine Industry.
The organization represents the Industry on public policy issues, advocating at state and federal levels to protect the interests of the Marine Industry, and the users of products. Collectively, the Association’s members manufacture an estimated 80 percent of marine products used in North America. The Association also collects, analyzes, and distributes Industry, economic and market data; including recreational boating research, statistics, and technical data.
NMMA also promotes recreational boating through consumer outreach as well as provide & present information on the Industry’s interests to the media and other public entities. The Association also produces boat and sport shows in key North American markets to provide quality sales venues for exhibitors and consumers.
Outcome
A Board Task Force utilized Interviews and survey research to identify three primary areas for future strategic investment: Advocacy, Research & Industry Promotion, & Workforce Development. These resulted in three new strategic ideas: Advocacy Offensive, Retaining and Recruiting Boat Owners, & Attracting a Competent Workforce. The Board unanimously approved the plan and later approved funding to support the Strategic Initiatives over the next three years.
