Association Develops $1.1 Million Non Dues Revenue Stream. Data and effective research can help keep organizations on track to provide high impact non dues products & services which advance member business interests. Just ask Victor Parra, President & CEO, United Motorcoach Association who launched www.busrates.com, a lead generation platform that makes their 900 plus members more competitive.
Data Driven Research
Thanks to the utilization of environmental scans and industry assessments, UMA board leaders & members identified opportunities for their firms to increase value to their customer base. The addition of www.busrates.com makes it easier for buyers to find charter buses that best suit their needs. Today, both domestic & Canadian DOT registered bus companies utilize the platform.
In this instance, UMA’s data driven approach highlights the importance making these connections before the Association’s dollars are invested.
- The web based platform drives a daily average of “150 requests for quotes.”
- More than “130,000 group planners outside the U.S. visiting the site.”
- 100,000 plus travel planners visit each month to identify and secure tour bus operators.
Wanting to extend its member reach globally, UMA also partnered with the National Travel Association.
ROI or Distraction
Member insights and marketplace intelligence can lead to the establishment of “core connections.” For instance, the platform measured against the core connection definition is a valuable member resource because it’s linked to established UMA business member priorities.
The fact that this offering provides $1.1 million in non dues revenues for UMA confirms ROI and, reinforces the strength of the core connection to member business interests.
Association Develops $1.1 Million Non Dues Revenue Stream
With boards insisting upon new revenue growth, a comprehensive data driven & core focused approach could uncover the right opportunity for an organization.
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