Leading from your heart. Growing up we all learned that not everyone could lead. Everyone heard the reference “Many are called but few are chosen” (Matthew 22:14). Time and again many are reminded leadership is special, it means helping people. Organizations including Associations, Community Groups or Political Parties are all important because they had a mission focusing on making things better. Serving in Leadership capacities as a CEO, or as an Elected Official, success was only possible when Leading from your Heart.
Selfless, Service and Success
For Association Executives facing considerable challenges, Leading from your Heart could be difficult. Maybe not. In today’s world a successful leader is defined as Triple S:
- Selfless – Community satisfaction matters most.
- Service – To others is a priority
- Success – Staff, Board and Members working in harmony to achieve mutual objectives.
Why should an Association Executive be Leading from your Heart? In a real time world, market conditions change like days in the week. Triple S (Selfless, Service and Success) centers focus on people, mission and community. Working in harmony means new products are identified to satisfy the community. When obstacles arise (and they will and do) everyone joins forces to overcome difficulties and achieve objectives.
A number of successful Association CEO’s use the Triple S approach. Working in a Community they achieved strong outcomes:
1. Grew membership and revenue in international markets.
3. Using Technology to make greatest weakness the greatest strength and growing revenue.
4. Aligning an underperforming organization to deliver stronger value to members and growing revenues.
In each situation CEO’s utilized the Triple S Leading from Your Heart approach. Revenues grew not because of slick sales campaigns, it was because the Associations were Communities going in one direction.
Associations and Leading from your Heart
Late one night, having suffered an enormous personal tragedy, my Dad, Dr. Daniel J. Varroney, put aside his loss to help a family injured in an auto accident. Rather than go home, I watched him run back into the Hospital to help treat their injuries. Being selfless, serving others for the sake of community was a lesson he taught me many times over.
In today’s world the Triple S Leading from your Heart could be what the Doctor recommends most. Its worked for me as it has for others.