This eBook highlights key research findings highlighting how Strategic Member Engagement drives operating results. Vertical Leap Consulting, icimo, LLC, and Potomac Core Consulting provide a definitive framework to assist Associations drive impact and long term value with an eBook, “Accelerating Strategic Member Engagement.”
The newly released eBook provides Association Executives with core concepts and 9 key principles driving strategic member engagement. These capabilities and alignment with member “up-at-night” issues are key elements of the eBook.
“Accelerating Strategic Member Engagement” reinforces that strategic member engagement is not about touchy-feely member interface, short term sales strategies, or administering tracking reports. Instead, says Vertical Leap Consulting’s President & Founder Steve Lane, www.verticalleapconsutling.com, “It is a game-changing accelerator of Professional Society and Trade Association growth and positioning strategies.”
Power of Member Segmentation
Technology and data analytics also play a powerful role in the Strategic Member Engagement Process. According to Bryce Gartner, Founder and CEO of icimo, LLC,www.icimo.com, “the power of segmentation provides limitless opportunities for Associations in how they engage members to drive value, and to understand the impact of each segment on their organization’s business model.”
Return on Member Engagement
“Accelerating Strategic Member Engagement” provides a path to “member connectedness.” Organizations determined to increase their relevance in a hyper competitive Association environment will see “go to market capabilities” throughout notes Potomac Core President, www.potomaccore.com, Dan Varroney.
eBook: How Associations Magnify Impact & Drive Long Term Value
This e-book incorporates results of The Strategic Member Engagement Survey conducted in October & November 2013 . The survey, which polled 307 executives of national/international trade associations and professional societies, is packed with valuable information.