Donna Serdula

President ,

LinkedIn Makeover and Vision Board Media


Author of the popular book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile. Donna is the foremost expert in LinkedIn profile optimization. Donna will provide Potomac Core,, an ongoing series of articles helping Associations leverage the full power of LinkedIn to engage their members and grow their membership. She founded where she helps individuals from around the world brand themselves successfully using LinkedIn.

Donna also leads Vision Board Media with the goal to help business and individuals leverage the Internet in their quest to market themselves. She has appeared on Sirius XM Radio, NBC, and has her own weekly online show: Social Media Makeover (



John Bernard Business Card

John M. Bernard

Founder and Chairman,

Mass Ingenuity


Author of Business at the Speed of Now and an experienced executive, consultant, speaker and outspoken advocate for the elimination of fear. At, he features a series at  driving positive culture and growth at Associations.  Bernard was selected as a Contributor for the series on culture based on an impressive Operational Excellence track record.

Mass Ingenuity is a management consulting firm that works side-by-side with a client’s leadership team to improve business results through employee engagement.