Regardless of Company size, there are concerns around a possible economic downturn in 2024. Every Industry is increasing its scrutiny on how they spend time and money on outside resources. This is nothing new as Trade Associations continue to evolve their value imperative. From the Global Pandemic through today, CEO’s are reinventing themselves to look, think, and act more like the Industry they serve, and focused on delivering the greatest possible return on every dollar spent. In many cases, Boards see their Trade Associations as the Industry and they do because their organization is aligned with their “Awake at night” challenges and business outcomes.
