“Potomac Core did an excellent job helping the senior management team of Jewelers of America conduct extensive research to uncover the “Up at Night” issues that retail jewelers and suppliers experience on a day-to-day basis. Dan Varroney helped us identify actionable strategic initiatives that will allow Jewelers of America to help members improve their operating excellence. Dan’s style is engaging, thought provoking and his listening skills helped us begin development of a three-year roadmap that will achieve the Association goals by addressing our member’s needs.”

Case Study- Jewelers of America


With a membership of more than 8,000 jewelry retail storefronts and hundreds of supplier member jewelry firms, Jewelers of America represents every facet of the jewelry supply chain. Its large network of members includes the finest jewelry stores, jewelry designers and suppliers, manufacturers and businesses serving the fine jewelry marketplace.

Jewelers of America retained Potomac Core to help provide strategic guidance on aligning the association with member business outcomes, develop revenue generation opportunities, and to support creation of a 3-year roadmap to complete the integration of National Jeweler (Digital Magazine).


Potomac Core utilized Board and Member Interviews, and Impact Survey Research to identify opportunities to align the association with member “Up-At-Night” issues. The Senior Management Team applied the research to develop strategies to drive member topline revenue, improve operating excellence, effectively integrating the National Jeweler acquisition, and grow association revenue.

A Board Task Force and the Board of Directors collaborated with staff leadership to agree upon final Member “business-outcome” priorities to include in the 3-Year Roadmap.