Trade Association Insights on Strategic Planning

President & CEO


As corporate budgets tighten, Trade Associations are leaning in and building strategic partnerships with Industries, and they are providing increased member value through their Strategic Plans. In many cases, Strategic Plans serve as a roadmap for how Industry challenges can be overcome and how Trade Associations and Members work together to achieve a more favorable business environment. This approach yields higher levels of Board and Member engagement because it demonstrates a direct return on investment for companies. More important, it also makes a strong case as to why companies should join or renew their Trade Association membership.

 Many thanks to David Rehr, PhD, for hosting this important conversation on Strategic Planning, how Trade Associations can optimize their value through a thoughtful and Industry focused Strategic Planning process.

For more information on how Potomac Core can help your Trade Association build a high value and Industry focused Strategic Plan, please contact Dan Varroney or