Reimagining Industry Growth: Groundbreaking New Book


Reimagining Industry Growth

Arlington, Virginia, September 16, 2021 –  Reimagining Industry Growth, an insightful new book on how to tap into the potential of strategic partnerships with industry associations, is slated for release by Wiley Publishing on January 12, 2022. The book offers a blueprint on how to harness the power of leading industry associations as strategic partners. Executives, managers, business leaders of all kinds, business students and professors, and association executives will find the book enlightening. Daniel A. Varroney is the book’s author and is the founder of Potomac Core – Association Consulting, the northern Virginia strategic consulting firm that specializes in association transformation and building industry and association strategic partnerships.

Reimagining Industry Growth provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes:

  • Illuminating and factual case studies outlining strategic partnerships in five different industry segments.
  • Roadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations.
  • Advice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth.
  • By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth.

“What’s clear nowadays” notes Varroney “is that forward leaning trade associations have launched high impact strategic partnerships with the industries they represent. In each of our case studies, they provide some spectacular examples of what is possible when customer care and business prowess are combined with a relational mindset.”

Reimagining Industry Growth is receiving early praise from Industry Leaders and Trade Association CEOs. Kelly Kidwell, Immediate Past Chair of Finseca (an industry and professional trade association), CEO, Pacific Advisors “Dan’s intriguing propositions offer surprising revelations to achieve collaborative growth through strategic relationships with real-life case studies. Every CEO, executive and board member could benefit from reading Dan’s book.”

The book is available for pre-order at Amazon, Barnes & Noble, Books-A-Million, Indie Bound, and Wiley.