eBook: How Associations Magnify Impact & Drive Long Term Value

May 6, 2014

long term value This eBook highlights key research findings highlighting how Strategic Member Engagement drives operating results. Vertical Leap Consulting, icimo, LLC, and Potomac Core Consulting provide a definitive framework to assist Associations drive impact and long term value with an eBook, “Accelerating Strategic Member Engagement.”

The newly released eBook provides Association Executives with core concepts and 9 key principles driving strategic member engagement. These capabilities and alignment with member “up-at-night” issues are key elements of the eBook.

Growth Accelerator

“Accelerating Strategic Member Engagement” reinforces that strategic member engagement is not about touchy-feely member interface, short term sales strategies, or administering tracking reports. Instead, says Vertical Leap Consulting’s President & Founder Steve Lane, www.verticalleapconsutling.com, “It is a game-changing accelerator of Professional Society and Trade Association growth and positioning strategies.”

Power of Member Segmentation

Technology and data analytics also play a powerful role in the Strategic Member Engagement Process. According to Bryce Gartner, Founder and CEO of icimo, LLC,www.icimo.com, “the power of segmentation provides limitless opportunities for Associations in how they engage members to drive value, and to understand the impact of each segment on their organization’s business model.”

Return on Member Engagement

“Accelerating Strategic Member Engagement” provides a path to “member connectedness.” Organizations determined to increase their relevance in a hyper competitive Association environment will see “go to market capabilities” throughout notes Potomac Core President, www.potomaccore.com,  Dan Varroney.  

eBook: How Associations Magnify Impact & Drive Long Term Value

This e-book incorporates results of The Strategic Member Engagement Survey conducted in October & November 2013 . The survey, which polled 307 executives of national/international trade associations and professional societies, is packed with valuable information.

“Accelerating Strategic Member Engagement” is now available for all Association Executives upon request at www.potomaccore.com, www.icimo.com, and www.verticalleapconsulting.com.

Strategic Member Engagement: Accelerant to Association Membership Growth And Retention

February 26, 2014

Strategic Member Engagement

Strategic Member Engagement: Accelerant to Association Membership Growth & Retention

A groundbreaking survey on Strategic Member Engagement shows that Trade Associations and Professional Societies reporting upward 3-year operating results are far more likely to have better data about  member issues, have a very high level of board understanding and strategizing about the outcomes members seek and, importantly, actively engage members in creating new solutions. A great deal of actionable data about how these associations are positioning for long-term success is uncovered in a joint survey conducted through the collaborative effort of Vertical Leap Consulting, Icimo, and Potomac Core – Association Consulting.

The Survey, polling 307 executives of national/international trade associations and professional societies, was conducted in October and November 2013.

Strategic Member Engagement Seen As Driver

In reporting the survey outcomes, Bryce Gartner of Icimo, LLC,  Dan Varroney of Potomac Core – Association Consulting, and Steve Lane of Vertical Leap Consulting emphasized “strategic member engagement is not about touchy feely member interface, short term sales strategies, or administering tracking reports. Instead, it is a game changing accelerator of Professional Society and Trade Association growth and positioning strategies. Our research surfaces just how much of a driver strategic member engagement is for an association’s business model and  the long-term, differentiating value provided to its profession or industry.”

Strategic Member Engagement: Accelerant to Association Membership Growth And Retention

Organizations with upward trending 3-year operating results reported the strongest capabilities are far more likely to better understand member up-at-night issues and to engage members in acting upon those needs. These Association Executives were far more likely to report strong performance in Member Retention, Annual Operating Revenue, Registrations to Primary Annual Meetings, Annual Revenue from Fee for Service Offerings, and Timely Membership Renewals.

losing large association membersA free copy of the “Accelerating Strategic Member Engagement” eBook, is available at Potomac Core – Association Consulting, Vertical Leap Consulting, and Icimo. 

 

3 Reasons Why Association CEO’s Must See These Results

February 20, 2014

association3 Reasons Why Association CEO’s Must See These Results.Vertical Leap Consulting, icimo, and Potomac Core Consulting are poised to release results from a groundbreaking Strategic Member Engagement Survey on Wednesday, February 26, 2014. The Survey was conducted between October and November,  2013, with numerous national/international trade associations and professional societies participating. This survey focused on Strategic Member Engagement as an accelerant to growth and positioning strategies.

Call to Action: 3 Reasons Why Association CEO’s Must See These Survey Results

Executives from trade associations and professional societies will be interested in how their peers are experimenting with new approaches and demonstrating how these are driving their long term impact and organizational health.

According to the survey’s collaborators, there are 3 factors why these results are a must read:

  • Bryce Gartner, CEO of icimo. “Successful associations are leveraging their data to make better decisions for membership, growth, revenue and ultimately to better engage their members. “
  • Dan Varroney, President & CEO, Potomac Core Consulting. “We’ll be sharing key linkages between member engagement practices and an association’s business model.”
  • Steve Lane, Vertical Leap President. “Leading associations pay attention to member outcomes in addition to association outputs.”

Define Future Member Engagement Levels

Survey results will be shared by Potomac Core Consulting, Vertical Leap Consulting, and icimo  at the following locations:

3 Reasons Why Association CEO’s Must See These Survey Results

“The number of Trade Association CEO’s who participated in the survey is impressive. We look forward to a robust conversation on strategic member engagement with the association community,” says Bryce Gartner of icimo, Steve Lane of Vertical Leap Consulting, and Dan Varroney of Potomac Core Consulting.

For a free copy of the “Accelerating Strategic Member Engagement” eBook, request your copy at www.potomaccore.com.

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