As change, disruption and technology take hold, companies are banding together with their supply chains to build a new future. These efforts are happening between industries and their trade associations, and they are building robust strategic partnerships. One of the more visible successes is between the Helicopter Industry and HAI (Helicopter Association International). This strategic partnership is helping a disrupted industry transform itself from the Helicopter Industry to the Vertical Aviation Industry. The broader definition incorporates all companies engaged in vertical take-off and landing aircraft that can operate without a runway.