Thom Dammrich

“Potomac Core’s research capabilities were very impressive and insightful. The Board Task Force and Our Senior Leadership team spent eight months digesting a 100-page report from the research, looking at alternatives and settling on a final plan. Dan and his team delivered a unique and insightful Strategic Industry Planning Process and we highly recommend it to any Association.”

Thom Dammrich

President (retired), National Marine Manufacturers Association

“Way beyond due to write up a strong recommendation for Dan and his team at Potomac Core. ABA was looking for someone who would work with our board to transform our organization. We needed to move from reactive and staff focused to proactive and aligned with our members’ business outcomes. Dan and Potomac Core spent a year working from the outside in and from a data driven process instead of what we thought we knew. We are still transforming ourselves, but have made significant progress.”

Robb MacKie

President & CEO, American Bakers Association (January 2006 - December 2022)

James Wilkinson, Exec. Directory of Society for Vascular Ultrasound

“Dan and his team at Potomac Core team led our Board of Directors into a data-driven strategic planning process. The deep insights we were able to gain through our member survey, combined with the analytics of Dan and his team, delivered a top-notch strategic plan with 3 year implementation roadmap. Our direction and decisions were validated through member data and board feedback, and our association's message and plan constantly refined and honed as the plan neared finalization. Now we are poised to deliver greater member value than ever before. The staff, the Board and the members are all excited - it's full speed ahead now for ACHA!”

James Wilkinson

CEO, American College Health Association

energizing member engagement

“The Potomac Core team delivered radical transformation for our association. Dan Varroney showed our team how to align ourselves with industry and the entire value chain. As a result, we are well situated now to have a major impact on industry outcomes and results. We now can become the leader which our members and the industry need.”

Thayer Long

President, Association for Print Technologies

“Potomac Core did an excellent job helping the senior management team of Jewelers of America conduct extensive research to uncover the “Up at Night” issues that retail jewelers and suppliers experience on a day-to-day basis. Dan Varroney helped us identify actionable strategic initiatives that will allow Jewelers of America to help members improve their operating excellence. Dan’s style is engaging, thought provoking and his listening skills helped us begin development of a three-year roadmap that will achieve the Association goals by addressing our member’s needs.”

David J. Bonaparte

President & CEO, Jewelers of America

“Many genuine thanks to Dan Varroney at Potomac Core for all of his thoughtful insight on investment reserve realities as well as strategies and practical considerations for re-aligning future dues categories. Dan started the project proving to be a phenomenal listener and then brought solid ideas and viable strategies back to our Association.”

Joel Dandrea

Executive Vice President, Specialized Carriers & Rigging Association

funding industry innovation

“Dan and Potomac Core did an excellent job. They were well organized, and did their research on understanding our challenges. He was very engaging, created excitement, and energized our leaders.”

Jeff Morgan, FASAE, CAE

Chief Executive Officer, Club Managers Association of America and former President & CEO, NIRI

“Our team highly values Dan and Potomac Core for the keen research and growth insights they provide. Their skill and determination to help us grow opened potential pathways we hadn’t previously considered.”

Kevin H. Brown, Esq., CAE

Former Senior Vice President, General Counsel, The
Institutes and Executive Director, CPCU Society

“Thank you for your work with IARW over these past several months. I especially would like to say what a great response we had from our board members. Your guidance has been wonderful for all of our members not to mention our staff, and we look forward to working on the next set of strategic plans.”

Tom Poe

2014-2015 Chairman
International Association of Refrigerated Warehouses
Crystal Distribution Services, Inc.

Private Equity Hires Associations, Private Equity Fires Associations

“Potomac Core’s insights invigorated our team. The impact beyond driving revenue was shifting our mindset and strategic plan from an inward focus to an outward focus, with an intended impact on member’s business outcomes.”

Corey Rosenbusch

President & CEO, The Fertilizer Institute
(formerly President & CEO, Global Cold Chain Alliance)