“Potomac Core’s research capabilities were very impressive and insightful. The Board Task Force and Our Senior Leadership team spent eight months digesting a 100-page report from the research, looking at alternatives and settling on a final plan. Dan and his team delivered a unique and insightful Strategic Industry Planning Process and we highly recommend it to any Association.”
“Way beyond due to write up a strong recommendation for Dan and his team at Potomac Core. ABA was looking for someone who would work with our board to transform our organization. We needed to move from reactive and staff focused to proactive and aligned with our members’ business outcomes. Dan and Potomac Core spent a year working from the outside in and from a data driven process instead of what we thought we knew. We are still transforming ourselves, but have made significant progress.”
“Dan and his team at Potomac Core team led our Board of Directors into a data-driven strategic planning process. The deep insights we were able to gain through our member survey, combined with the analytics of Dan and his team, delivered a top-notch strategic plan with 3 year implementation roadmap. Our direction and decisions were validated through member data and board feedback, and our association's message and plan constantly refined and honed as the plan neared finalization. Now we are poised to deliver greater member value than ever before. The staff, the Board and the members are all excited - it's full speed ahead now for ACHA!”
“The Potomac Core team delivered radical transformation for our association. Dan Varroney showed our team how to align ourselves with industry and the entire value chain. As a result, we are well situated now to have a major impact on industry outcomes and results. We now can become the leader which our members and the industry need.”
“Potomac Core did an excellent job helping the senior management team of Jewelers of America conduct extensive research to uncover the “Up at Night” issues that retail jewelers and suppliers experience on a day-to-day basis. Dan Varroney helped us identify actionable strategic initiatives that will allow Jewelers of America to help members improve their operating excellence. Dan’s style is engaging, thought provoking and his listening skills helped us begin development of a three-year roadmap that will achieve the Association goals by addressing our member’s needs.”
“SC&RA engaged Potomac Core to facilitate our 2024 strategic planning process and found the initiative to be thoughtful, insightful, efficient, and very effective. The strategic planning committee recognized Dan Varroney’s practical experience in the trade association community, combined with his advocacy, communications, and membership engagement ideas to align well with the association’s forward-thinking agenda. Dan maintains a broad network of association contacts and remains actively engaged in a host of benchmarking exercises that help provide a solid basis for sound association management practices.”
“Thank you for your work with IARW over these past several months. I especially would like to say what a great response we had from our board members. Your guidance has been wonderful for all of our members not to mention our staff, and we look forward to working on the next set of strategic plans.”
